LinkedIn starter pack
Post 2× per week. Customize with your voice. Link to abestack.com or a case study in every post.
Post 1 · Case study
We coordinated hundreds of World Cup volunteers without spreadsheet chaos. Signup flows, a volunteer hub, daily digests, Gmail automation — all on Firebase. This is what "shipping" looks like when ops is the product. → prayercityhtx.com #buildinpublic #firebase #houston
Post 2 · Owned vs SaaS
Buffer: $1,200/year for 3 users. Caps on platforms. Custom social publishing tool: compose once, post to 10 networks, AI variants, you own the stack. The crossover point for custom software is often year one — not year ten. We built this for Prayer City Social. Happy to share how.
Post 3 · Launch checklist
"The site looks done" ≠ "the site is live." Before you cut over DNS, check: → MX, SPF, DKIM for business email → Forms tested on production domain → sitemap + Search Console → Handoff docs for the client Free checklist on our site — link in comments.
Post 4 · Small business
Royal Wealth Heritage needed more than a brochure site. 11 pages. 7-step enrollment wizard. Zoho email on their domain. Live in under 2 months. Small businesses don't need a template — they need to look credible and collect paperwork without email attachments.
Post 5 · Process
How we work at Abe Inc.: 1. Discover — scope the MVP, fixed quote 2. Build — daily Loom updates, no black box 3. Ship — DNS, email, SEO, production deploy 4. Support — optional care plans You work with the engineer who writes the code. No account manager relay.
Post 6 · Automation
Gmail → Sheets → API → email. Sounds boring. Saves 10+ hours a week when you're coordinating volunteers or outreach. We wire this into volunteer platforms so coordinators aren't copy-pasting at midnight.
Post 7 · Pricing transparency
We publish our pricing ranges: Launch sites: $3.5K–6K Platforms: $8K–15K+ Care plans: from $425/mo Fixed quote after discovery. You own the repo. No surprise invoices. If that fits how you like to buy software — let's talk.
Post 8 · CTA
Building something in 2026? Volunteer portal, enrollment system, internal dashboard, or tired of per-seat SaaS fees — Abe Inc. ships production software from Houston. Free 30-min discovery call. Link in bio.