Insights
Notes on building software that ships.
Practical thinking on web apps, automation, and production launches — from projects we're building in the field.
Free download
Production launch checklist
DNS, email, forms, SEO — the checklist we run before every go-live.
Internal resource
LinkedIn starter pack
8 copy-paste posts from our case studies — for your marketing.
Strategy · Mar 2026
Owned software vs. monthly SaaS: when custom build wins
Subscription tools are fast to start — but per-seat fees, platform limits, and data lock-in add up. Here's when a one-time build pays for itself.
DevOps · Feb 2026
What a production launch actually includes
DNS, SSL, domain email, form delivery, SEO basics, and handoff docs — the checklist clients forget until go-live week.
Engineering · Jan 2026
Why Firebase works for volunteer and ops platforms
Auth, real-time data, scheduled functions, and storage — without running a server. A pattern we use for event-scale coordination.